BRAND STRATEGY
BRAND DESIGN
BRAND COMMUNICATION
BRAND STRATEGY BRAND DESIGN BRAND COMMUNICATION
REDESIGN OF THE AUSTRIANS SUPERMARKET CHAIN BILLA
SHAPING BILLA’S NEW BRAND IDENTITY AND CAMPAIGN WAS A KEY PROJECT DURING MY TIME AS CONSULTANT AT BBDO VIENNA.
AS LEAD AGENCY, BBDO WAS RESPONSIBLE FOR THE BRAND’S STRATEGIC REPOSITIONING – INCLUDING A COMPREHENSIVE REBRANDING AND THE DEVELOPMENT OF A NATIONWIDE CAMPAIGN.
FROM THE NEW VISUAL IDENTITY TO CREATIVE ASSETS AND FILM PRODUCTIONS, ALL ELEMENTS WERE IMPLEMENTED ACROSS ONLINE AND OFFLINE CHANNELS.
THE PROCESS INVOLVED CLOSE COLLABORATION BETWEEN STRATEGY, CREATION, PRODUCTION, AND MEDIA.
WITH A STRONG FOCUS ON CONSISTENT MESSAGING AND EMOTIONAL STORYTELLING, THE RESULT WAS A BOLD NEW CHAPTER FOR ONE OF AUSTRIA’S MOST ICONIC RETAIL BRANDS.
THE AUSTRIAN LOVE BRAND
COMPREHENSIVE BRAND CONSULTING AND PROJECT MANAGEMENT FOR ONE OF AUSTRIA’S MOST ICONIC LOVE BRANDS.
RESPONSIBILITIES INCLUDED THE STRATEGIC DEVELOPMENT AND IMPLEMENTATION OF BRAND-BUILDING INITIATIVES ACROSS ALL CHANNELS – WITH A FOCUS ON CONSISTENCY, CREATIVITY, AND RELEVANCE.
A LEAD CAMPAIGN WAS DEVELOPED FOR THE AUSTRIAN MARKET AND SUBSEQUENTLY ADAPTED TO LOCAL REQUIREMENTS IN KEY MARKETS SUCH AS SLOVENIA, HUNGARY, CZECH REPUBLIC, SLOVAKIA, AND GERMANY. PARTICULAR ATTENTION WAS PAID TO DETAILED MARKET RESEARCH TO REFLECT CULTURAL NUANCES AND CONSUMER BEHAVIOR.
RELEVANT TRENDS WERE CONTINUOUSLY MONITORED AND TRANSLATED INTO BRAND-APPROPRIATE CONCEPTS AND ACTIVATIONS – ENSURING MANNER REMAINED EMOTIONALLY RESONANT AND CULTURALLY ATTUNED.
DEVELOPMENT OF THE COMPLETE BRANDING
FOR A NEWLY LAUNCHED AMERICAN JEWELRY BRAND
INCLUDING NAME CREATION, LOGO DESIGN, AND A COHESIVE CORPORATE IDENTITY: FROM COLOR PALETTE TO TONE OF VOICE, VISUAL LANGUAGE, AND BRAND PERSONALITY.
BASED ON THIS FOUNDATION, THE CREATIVE CONCEPT FOR THE LAUNCH CAMPAIGN WAS CRAFTED – INCLUDING MOODBOARDS, SHOOTING PREPARATION, AND DIRECTION FOR BOTH LIFESTYLE AND PRODUCT IMAGERY. THE PRODUCTION WAS CAREFULLY COORDINATED TO ENSURE A CONSISTENT LOOK ACROSS CAMPAIGN VISUALS, WEBSITE CONTENT AND PRODUCT PHOTOGRAPHY.