EVENT STRATEGY
EVENT DESIGN
EVENT EXECUTION
EVENT STRATEGY EVENT DESIGN EVENT EXECUTION
BIRTHDAY CELEBRATION
AT PALAIS COBURG
FALSTAFF LIVING AWARD
AT BELVEDERE 21
WEDDING
AT KUNSTFORUM VIENNA
BIRTHDAY CELEBRATION
THEMED CIRCUS
FÜR EINE ENTSPANNTE ZEIT AUF MEINER WEBSITE
HERMES SHOP OPENING + KITCHEN PARTY
HERMÈS – A CELEBRATION OF CRAFT AND SURPRISE. TO MARK THE OPENING OF THE NEW HERMÈS STORE, WE CREATED AN UNFORGETTABLE EVENING FOR 300 HANDPICKED GUESTS. THE JOURNEY BEGAN IN THE BOUTIQUE—BUT THE REAL DESTINATION REMAINED A SECRET.
CHAUFFEURED IN STYLE, GUESTS WERE TAKEN TO VIENNA’S HISTORIC FREUDENAU, WHERE A GRAND RECEPTION AWAITED. JUST AS EVERYONE SETTLED IN, A SURPRISE TWIST: A CHEF BURST IN, PUZZLED—“WHERE HAVE YOU BEEN? YOU’RE EXPECTED IN THE KITCHEN!”
AND SO BEGAN THE IMMERSIVE EXPERIENCE UNDER THE THEME “THE BEST PARTIES ALWAYS END UP IN THE KITCHEN.” WHAT FOLLOWED WAS A CULINARY AND ARTISTIC SPECTACLE: A FULLY REBUILT INDUSTRIAL KITCHEN SET THE STAGE FOR A DINNER FULL OF SURPRISES. CHEFS BECAME PERFORMERS, TRANSFORMING KITCHEN UTENSILS INTO MUSICAL INSTRUMENTS AND COOKING INTO A MULTI-SENSORY SHOW.
BEHIND THE SCENES
THE KITCHEN PARTY
THE FINAL EVENT
LAPHROAIG WHISKEY BRAND ACTIVATION.
INTRODUCING LAPHROAIG TO A BROADER AUDIENCE. A TAILORED BRAND ACTIVATION DESIGNED TO IMMERSE ATTENDEES IN THE UNIQUE WORLD OF LAPHROAIG. FROM GUIDED TASTINGS SHOWCASING ITS RICH PEATY FLAVORS TO STORYTELLING SESSIONS ABOUT ITS HERITAGE, EVERY MOMENT WAS CRAFTED TO LEAVE A LASTING IMPRESSION. AN UNFORGETTABLE EVENING THAT ELEVATED BRAND AWARENESS AND BUILT MEANINGFUL CONNECTIONS WITH A TARGETED AUDIENCE.
I LOVE WHAT I DO – ESPECIALLY WHEN IT CREATES IMPACT WHERE IT’S TRULY NEEDED.
SUPPORTING PEOPLE IN DIFFICULT SITUATIONS ISN’T A SIDE PROJECT; IT’S A CENTRAL PART OF MY WORK. THE FOLLOWING ORGANIZATION HELPED SHAPE THIS JOURNEY.
2024
2024
2025
2025
ONCE AGAIN I HAD THE OPPORTUNITY TO LEAD THE BOCK PREIS. A PROJECT THAT HOLDS DEEP PERSONAL MEANING.
BETWEEN JANUARY AND APRIL, I OVERSAW THE FULL PROCESS: FROM THE VISUAL DESIGN AND
COORDINATION OF SUBMISSIONS TO LIAISING WITH THE JURY AND MANAGING THE FINAL AWARD CEREMONY.
ON THE 10TH OF APRIL THREE REMARKABLE INDIVIDUALS WITH REFUGEE BACKGROUNDS WERE
HONORED FOR THEIR OUTSTANDING VOLUNTARY WORK AND SOCIAL IMPACT:
SHAHER ALYOUSEF, SAMIREH GOLZAR AND DR. SUAD MOHAMED.
THE COMMITMENT FROM ALL THE PEOPLE WHO WORK ON A VOLUNTARY BASIS IS UNBELIEVABLE.
PROJECTS LIKE THIS ARE A POWERFUL REMINDER OF WHY I CHOOSE TO INVEST MY STRATEGIC SKILLS AND CREATIVITY INTO INITIATIVES THAT MOVE PEOPLE, CAN HELP PEOPLE AND DRIVE CHANGE.
WITHIN THE BOCK PREIS 2025 I HAD THE POSSIBILITY TO WORK WITH A SUPER STRONG
AND INSPIRING NETWORK.
-) THE JURY: ASMA AIAD, ROBERT GULLA, JOHANNES RAUCH, NICOLA WERDENIGG AND BARBARA STÖCKL.
-) THE EVENT TOOK PLACE AT BRUNNENPASSAGE WITH CULINARY SUPPORT FROM SPEISEN OHNE GRENZEN.
-) MUSIC WAS PROVIDED BY VIA AND THE EVENING WAS BEAUTIFULLY CAPTURED BY CHRISTOPH LIEBENTRITT.
-) ADDITIONAL SUPPORT CAME FROM RESIDENTS OF THE UTE BOCK HOUSE, CIVIL SERVICE VOLUNTEERS AND THE AMAZING TEAM MEMBERS ON-SITE.
BOCK AUF KOCHEN?
BOCK AUF KOCHEN?
THEMED BIRTHDAY CELEBRATION
THE THEME OF THIS EXTRAORDINARY BIRTHDAY CELEBRATION WAS CIRCUS
EAND WE WENT ALL IN. TOGETHER WITH YAMYAM EVENT PRODUCTION, WE
TRANSFORMED THE ICONIC HORSE RACING TRACK FREUDENAU INTOA 360° CIRCUS WORLD FULL OF FUN, FLAIR AND FANTASY. FROM NOSTALGIC CARNIVAL VIBES TO BOLD SHOW MOMENTS, EVERY DETAIL BROUGHT THE MAGIC OF THE CIRCUS TO LIFE.
THE AUSTRIAN POST
THROUGH THIS PROJECT, I DISCOVERED A PART OF VIENNA I HADN’T SEEN BEFORE: THE HEERESGESCHICHTLICHES MUSEUM. BEYOND ITS HISTORICAL EXHIBITIONS, IT’S ALSO HOME TO THE CONSTRUCTION OF GRAND OPERA AND THEATRE SETS – A SURPRISING MIX OF PAST AND PERFORMANCE. AT THIS EVENT THE AUSTRIAN POST CELEBRATED A BIG MILE STONE.
HERE ARE SOME BEHIND-THE-SCENES IMPRESSIONS AND SNAPSHOTS FROM THE EVENT.
